Who’s Behind The #SEOForLunch?
Nick LeRoy is an American independent SEO consultant, owner of Nick LeRoy Consulting LLC, and the founder of both SEOJobs.com and PPCJobs.com.
He works with enterprise companies to bridge the gap between SEO strategy and execution, ensuring the work that matters actually gets done.
Hi, I’m Nick LeRoy
(pronounced luh-ROY).
I don’t just give recommendations.
I help teams strategize, cut through the noise, and ship the right work.
That’s the work.
This weekly newsletter is everything around it.
#SEOForLunch isn’t a pitch deck.
It’s where I share what actually happens behind the scenes:
Where SEO breaks down inside organizations
Why good ideas never make it to production
How decisions get made (and avoided)
What’s working, what’s not, and what’s complete nonsense
No recycled advice. No safe takes.
Just real-world SEO from someone in the middle of it.
Most of what gets published in SEO is clean, polished, and easy to agree with.
This isn’t that.
This is the stuff people talk about:
after the meeting ends
in Slack threads that don’t get shared
in DMs, when they’re being honest
If you’ve ever thought:
“There’s no way this is how it actually works…”
You’re in the right place.
If you want step-by-step playbooks, there are plenty of other newsletters.
If you want:
clearer thinking
fewer bad decisions
and a better understanding of how SEO+AI actually works inside real companies
Pull up a seat.
Looking for an appetizer? Check out some of my more popular posts:
See you at the lunch table!
Nick
Are We Connected Yet?
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Featured In
Nick and the #SEOForLunch insights have been referenced by:
Business Insider
Moz
Wix
Semrush
Ahrefs
Projects
